With the informal sector being the largest sector of the
economy of Ghana, financial institutions cannot afford to ignore the
strategic opportunities of sourcing and financing businesses in this
Management is focused on creating a financial system that meets the
expectations of SMME businesses by providing them access to banking
products and services that promote financing inclusion and add value
to the growth of their businesses.
These are pursued through:
To be a household name in the financial industry with branches
nationwide to promote easy access to credit for the growth of SMMEs,
most of whom have been financially marginalized.
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To be the first and most preferred financial institution through the
provision of convenient and innovative banking products and services
tailored to meet the specific needs of our cherished customers.
To improve customer service delivery by resourcing all our branches
with state of the art technologies to enable our well trained and
motivated staff go the extra mile to exceed customer expectation for
total customer satisfaction by providing timely and convenient
services at their beck and call.
Notwithstanding the significant risks and regulatory
restrictions in the sector, First Allied has been able to craft
effective but flexible systems and procedures to mitigate these
challenges, which afford the institution the ability to advance
requisite loans and other financial support services to businesses
for their continuous growth and expansion.