PERSONAL BANKING
  About FASL
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  History
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Future Goals
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Objectives
 

  FUTURE GOALS


With the informal sector being the largest sector of the economy of Ghana, financial institutions cannot afford to ignore the strategic opportunities of sourcing and financing businesses in this sector.
Management is focused on creating a financial system that meets the expectations of SMME businesses by providing them access to banking products and services that promote financing inclusion and add value to the growth of their businesses.
These are pursued through:

 

---Market Presence---
To be a household name in the financial industry with branches nationwide to promote easy access to credit for the growth of SMMEs, most of whom have been financially marginalized.

 

---Product & Services---
To be the first and most preferred financial institution through the provision of convenient and innovative banking products and services tailored to meet the specific needs of our cherished customers.

 

---Customer Service---
To improve customer service delivery by resourcing all our branches with state of the art technologies to enable our well trained and motivated staff go the extra mile to exceed customer expectation for total customer satisfaction by providing timely and convenient services at their beck and call.

 

Notwithstanding the significant risks and regulatory restrictions in the sector, First Allied has been able to craft effective but flexible systems and procedures to mitigate these challenges, which afford the institution the ability to advance requisite loans and other financial support services to businesses for their continuous growth and expansion.

 

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